About Us

 Monday - Thurs. 9:30-5:30      Fri. & Sat.  9:30-8:00pm   Sundays 10:00-5:00pm

Family Fun, Family Run!
G.Willikers! Toy Shop is a second-generation family owned and operated toy store located in historic Portsmouth, New Hampshire.

We offer a hands-on, family friendly environment with an attentive and knowledgeable staff who understand the importance of excellent customer service. We work with our customers to expand their awareness of the products we carry, the services we provide, and the knowledge we have acquired.

Our Mission
Our mission is to offer a thoughtful selection of quality products and experiences for children and families that promote learning, enhance play and celebrate the many milestones of childhood and raising a family. We believe that our success and viability are deeply connected to the customers and communities we do business with, and therefore we constantly strive to find new ways work and play together!



Giving Back to Our Community
We have generously supported many local organizations with donations of merchandise, time & money and have since 1978. We are proud to contribute to our community in many different ways.